Intuit Gains on TurboTax Season Push and Stablecoin Payments Strategy
Intuit shares ROSE nearly 1% as the financial software giant prepares its tax-season offensive. The company is leveraging its TurboTax-Credit Karma ecosystem alongside emerging payment rails and AI integrations to drive growth.
Circle's USDC stablecoin partnership signals Intuit's fintech ambitions beyond tax software. QuickBooks and TurboTax may soon settle transactions faster—from refunds to remittances—though regulatory hurdles remain.
Analysts maintain bullish targets ($800-$830), betting on execution across three fronts: AI-powered tax tools via OpenAI, Credit Karma's engagement play, and crypto-native payments infrastructure.